Idy Enang, Tara Fela–Durotoye, Obi Asika to speak at the Makeup In Nigeria Conference


With excitement building up to the maiden edition of the Makeup in Nigeria Conference (MINC), organizers of the conference have unveiled speakers for the event scheduled for Wednesday April 30, 2014 at the Lagos Oriental Hotel, Lekki.

The conference will be a learning experience to build and equip the nation’s next set of pioneers, leaders and innovators in the beauty industry with various topics like _“How To  Create A Niche And Signature Trademark In  _MakeUp_ Artistry”,  “The Future of Film & TV MakeUp in Nigeria”_ and _“Social Media and the New Face of Business Communication” among other topics.

Speaking on the conference; Teniolami Adejuwon, Project Manager of MINC and CEO of Beauty by Nature said “This conference will afford makeup artistes the opportunity to tap into the vast wealth of knowledge and experience of the speakers we have lined up and It is our goal to ensure that the conference gives birth to a new generation of beauty entrepreneurs”.

Tara Fela–Durotoye

CEO of House of Tara; Mrs. Tara Fela Durotoye will be speaking on “The Role of Local Talents in Shaping the Industry Growth Model”, Managing Director of  L’Oréal Central West Africa, Idy Enang will speak on “Accelerating Growth in the Nigerian Beauty Industry; L’Oreal as case study and Obi Asika CEO Storm 360, will be taking a business class on how Makeup Professionals can use Social Media to power their business to the next level”.

All the way from the United States of America are Buntricia Bastian Clayton – a global makeup instructor who has been in the business over 35 years and Nigeria’s very own Khuraira Musa, who owns an airbrush line; both will be taking masterclasses to share their knowledge and
experience with the attendees.

TV makeup maven, Lola Maja of Sacred Creative Artistry will be taking a MasterClass on “Working behind the silver screen – Camera, Lights and Action” and “Introduction to special effects and creative artistry” Lola had this to say about the event: “My goal for this conference is to educate and empower new and established makeup artists for TV/Movie industry and to network and strengthen unity in our trade”.

Other speakers and trainers include Industry Veteran of over 25 years Bayo Babalola Haastrup, Eni Balogun of Lise Beauty, Bimpe Onakoya; Artistic Director Maybelline NY Nigeria, and Nigerian-born London based professional makeup educator, Bolanle Okusanya Feyita, as well as Pro-Makeup sensation; Joy Adenuga; both coming in from the United Kingdom.

According to Tara Fela-Durotoye; “The makeup industry in Nigeria and Africa as a whole is growing at a phenomenal pace and gaining international recognition. We already have international brands setting up shop here, so this conference is coming at the appropriate time, to see how we came better grow local talents and position them for international recognition”

Participants are assured of leaving the conference energized and empowered to build sustainable businesses out of the creativity and passion; certificates of participation will also be awarded to all pro-attendees.

The Makeup in Nigeria Conference is powered by House of Tara and Maybelline NY.

For more information on how to register visit: or call.

About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.


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